Mundane, Tuesday, Wednesday ...

For many, the weekend's departure means a commute spent trudging back to the office for the start of Mundane morning.

This, followed by This-Tue-shall-pass Tuesdays, Wed-to-my-job-Wednesdays and so on.

As a collective, why are we not eager for the workweek to start?

True enough, work will always be "work." However, Monday mornings offer us the chance to climb into the captain's chair, declare war on our respective To-Do lists and by fighting the good fight, really earn our weekends.

I've learned that you can't exhale appreciatively on Friday afternoon without inhaling apprehensively on Monday morning.

I argue that one should relish the opporunity to turn a new page each Monday. Chalk it up to a cure for idle hands; or, write it off as the perpetuation of a mind's inertia. Just don't fight it. Mundane mornings are not a workday, they are an inevitability.

Only salmon swim upstream ... and they tire and get eaten by bears.

I say, come Friday, travel to work at the same rate of speed at which you leave it behind. Just don't forget to exhale on your way out.

Starting Line

Launching a blog shares some inherent similarities with the launching of a business; for either to take flight, acumen must be exercised and a glowing reputation must be formed. It is only once the public trusts your offering that a steady-enough stream of passersby will take notice.

Failure to launch could be painfully reminiscent of a flightless bird trying to clear for take-off. We’re talking YouTube material on a commercial scale.

So how does one get noticed?

Working with professional marketers is nary a choice nor an option, yet, even in today’s highly-competitive marketplace, small businesses (citing their size and shrinking operating budgets) choose to avoid this mutually beneficial relationship.

I find it perplexing.

If we can agree that expert work is best left in the hands of the experts, why do so many small business fail to call for help?

At larger corporations, marketers are either staffed or contracted; appointed as consultants and specialists by company heads wise enough to admit their shortcomings. Put simply: we are appointed by these firms because they find no trouble in admitting that so many of their marketing messages are disjointed.

We toil behind the scenes to keep their cause in the public eye; to keep the messages to their audience clear and concise; and finally, to keep them relevant in a world so fast.

So who am I, but a street corner preacher?

Humbly, I am a small business savior. A student of all materials related to marketing, public relations and  corporate branding. Consider me the kid by the fence, holding my hands together—fingers locked—hoping to help you over the top.

Getting clients the attention they deserve is my purpose. Creative content and marketing analytics are my weapons of choice.

Don’t lose any more clients. Bookmark this page immediately.